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Marketing honey: our tips for success

Select marketing tools

  • Stands at trade fairs or regional events (direct customer interaction, possibility of honey tasting, presentation of honey on site)
  • Participation in farmers/weekly markets (customer interest in regional products, direct customer interaction, opportunity to inform about beekeeping)
  • Cooperation with local retailers (opening new distribution channels, expanding customer network, increasing regional awareness)

The importance of quality & presentation

  • High quality (honey is a natural product without additives, highlighting taste benefits and health benefits)
  • Attractive packaging (Attractive honey jars and labels as eye-catchers)
  • Informative label (please note legally required information: origin, content, MDH and marketer)
  • Detailed description (In the case of different varieties of honey the details stand out, color and taste